Preen Cosmetics

I was just looking at some old 50’s adverts on the digital collections from Duke University Libraries, which is simply wonderful for looking and reading through old adverts (which are more like mini articles than the bits of strap lines you get today) and found this one from Helena Rubinstein.

I just love it.

I love the opening to the ad that says, “Glamorous vibrant colours are your natural birthright…” of course they are!  How did we forget that?

And this bit later on where it says, “for you – the exotic brunette!”